Very often I get asked, “What exactly do you do at work?”
Many times, I find it difficult to succinctly answer that question verbally.
Instead, I thought the visual example below would best illustrate the answer.
As an Avid|DS artist (or more generically, an editor), part of my job is to “sweeten” or improve the visual elements that make up a finished commercial. Many times this involves removing and/or adding items such as poles, skies, etc. while correcting the overall colour of the image to create a specific mood or feeling.
The end-goal is always the same: Improve the product without making the effect look artificial.
This is a scene from a GMC commercial that I worked on in 2006.
Shot on-location in Denver, the talent is Colorado Avalanche coach Joel Quenneville.
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Original This is the clean, untouched frame.The large, white box at the top is a 50-foot light, called a “silk,” suspended from the ceiling. |
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Colour-Corrected Contrast has been increased in the shadow and mid-range areas.A slight, blue cast has been introduced to create a cold mood. |
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Light Removal The large light and ventilation ducts have both been painted out.Far-right wall was been extended vertically. |
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Finished Composite Shading has been added to de-emphasize the background and create contrast between the frame’s top and bottom. |
This next scene is a “beauty shot” of the GMC Acadia, also to be incorporated into the “Coach Q” spot.
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Original Here is the original frame as shot. Notice the “warmness” of the shot as well as the distracting background. |
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Colour-Corrected Dialed-in some contrast in the shadows and highlights. Cooled the image down with a slight, blue colour-cast in the mid-range. |
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Final Composite Shaded the background slightly so the product is emphasized and stands out from the background. |